DR
99
Software license
Proprietary
Last checked
2026-08-07
Editorial summary
Google's analytics platform for understanding customers across websites and apps.
Scenarios
Measure acquisition, engagement, and conversions across websites and apps.
Not applicable
People who need visual heatmaps or session replays without event instrumentation.
Core value
Connect acquisition, engagement, and conversion data.
- Raw events available in BigQuery.
- Reports can lag 24-48 hours.
Web AnalyticsBehavior AnalyticsEvent Tracking